Aggregator visibility, rented monthly
Placement inside a delivery app reaches people already ordering, at a commission that continues for as long as the listing does. It builds the aggregator's habit, not the restaurant's.
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For restaurants, cafes & QSRs
A restaurant is chosen inside a three-kilometre radius, and forgotten outside it.
Most covers walk in from nearby — the offices at lunch, the apartments at dinner, the traffic that passes twice a day. That is a small, specific catchment, and it is the one thing city-wide advertising cannot buy.
- 1,840 sites mapped
- 162 localities in Hyderabad
- 9 formats live today
How restaurant advertising is bought today
Nothing here is unusual or careless — it is how the category has been sold for years. It is worth setting out plainly, because most of the cost is structural rather than anyone’s mistake.
Flyers dropped by the bundle
Cheap per piece and genuinely local, but distribution is rarely verified. Nobody can say which societies were actually covered, so the same streets get hit twice and others never.
One board near the outlet
Usually the nearest available site rather than the one on the approach people actually arrive from — bought because it was free, not because it was right.
Launch burst, then silence
Spend concentrates in opening week, when the catchment has not yet formed a habit, and stops before the repeat visit it was supposed to earn.
What actually moves the bill
- Commission that recurs monthly rather than a one-time placement cost
- Unverified flyer distribution paid for by the bundle, not by coverage
- City-wide rates for a catchment measured in kilometres
- Launch-week concentration instead of sustained presence at the same budget
We publish no rate card, and no “average campaign cost” — the same site is priced differently in season, and a number invented for a brochure would be worth less than the quote you can get for your own dates.
The old way, and the AdChowk way
Same budget, both times. The only difference is where it is put — and that is the whole product.
One place, chosen for you
Flyers by the bundle and a listing that bills every month, with no map of what was covered.
Many places, chosen for who you want
The few streets, societies and offices the outlet actually draws its covers from.
What AdChowk does instead
1Catchment2Format mix3Placement4Photo proof
Draw the catchment before buying anything
Map the residential clusters, offices and approach roads within the radius the outlet actually draws from, and plan only inside it. A site two localities away costs the same and delivers nothing.
Buy frequency, not a single landmark
Lift screens, pole kiosks and bus shelters inside the catchment cost a fraction of one arterial hoarding, so the same budget buys repeated exposure to the same households instead of one impression of a wider crowd.
Match the format to the meal
Office corridors and lift screens for weekday lunch, residential lobbies and approach roads for weekend dinner. The same outlet has two different audiences and they are not in the same place.
Proof, not a report
Every placement comes back as a GPS-tagged, timestamped photograph of the actual site. You are billed on the count that was verified, not the count that was assigned — if a site could not be installed, it comes off the invoice rather than into a summary.
Where the budget goes, and why
Every format AdChowk sells, from the lowest-cost ones up. Pick the ones that fit your catchment and each is quoted against live availability.
No-parking board
Auto-rickshaw branding
Tricycle — mobile service
Roll-up standee
Tricycle — fleet branding
Coupons — printing + distribution
Lollipop — pole kiosk + signage
Newspaper insertion
DOOH platform slot
Drone — small screen (2×5 ft)
Drone — big screen (3×6 ft)
Hoardings & Billboards
Large-format highway and junction hoardings for high-visibility, long-duration campaigns.
Bus Shelter Media
Bus queue shelter panels in high-footfall commuter zones.
Metro Pillar Media
Branding on metro line pillars along high-traffic commuter corridors.
Residential DOOH
Digital screens inside residential complexes and gated communities.
Mall Branding
In-mall branding — entrances, atriums and digital screens in shopping centres.
Cinema Advertising
On-screen and lobby advertising in cinema halls and multiplexes.
Unipoles
Tall single-pole structures at major junctions and highways, visible from a distance.
Metro Station Media
In-station branding at metro stations — concourses, entry gates and platforms.
Airport Media
Terminal and concourse branding for premium, high-intent audiences.
Railway Station Media
Platform and concourse branding at railway stations.
Watch
Drawing a restaurant catchment
Why a three-kilometre radius decides most covers, and how a catchment plan is built format by format.
Questions we get asked
What does restaurant advertising cost?
It depends on format, locality and duration. Catchment formats such as lift screens, pole kiosks and no-parking boards cost a fraction of an arterial hoarding, so a small radius can be covered repeatedly for what one landmark site would cost. AdChowk quotes per site against live availability.
Is outdoor advertising worth it when we already pay a delivery aggregator?
They do different jobs. Aggregator visibility reaches people who have already opened the app and are choosing between listings; outdoor advertising in the catchment is what puts the outlet in mind before that. The aggregator cost also recurs every month, while a placement is bought once for its duration.
How small an area can we advertise in?
As small as a single locality. Plans are built locality by locality from mapped inventory, so a new outlet can cover just the streets and societies it draws from rather than paying city-wide rates.
Plan a restaurants & cafes campaign
Tell us the catchment, the dates and the budget. We come back with a mix, the real sites behind it, and what each one costs.
No rate card, because the same site is priced differently in season — you get a quote for your own dates.
