Inside-the-mall media, sold to tenants
Atrium branding, lift panels and floor stickers are sold to brands already inside the building — which reaches people who have already decided to come.
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Footfall comes from the neighbourhoods around you.
A mall's catchment is a ring, not a city. Most mall advertising is bought as brand presence on big formats, when the job is getting a family a few kilometres away to choose this weekend.
- 1,840 sites mapped
- 162 localities in Hyderabad
- 9 formats live today
How mall advertising is bought today
Nothing here is unusual or careless — it is how the category has been sold for years. It is worth setting out plainly, because most of the cost is structural rather than anyone’s mistake.
Big-format brand presence outside
A hoarding or two on the nearest arterial road, bought for prestige and taken for the year, with no relationship to which neighbourhoods actually supply footfall.
Event and sale bursts
Spend concentrates around sale weekends and festivals, when every competing mall is bidding for the same inventory at the same time.
No read on catchment
Which localities the visitors came from is rarely part of the media plan, so the same plan runs year after year regardless of where the footfall is actually coming from.
What actually moves the bill
- Festival and sale-period loading across every format simultaneously
- Annual contracts on landmark sites regardless of seasonal need
- Paying for city-wide reach when the catchment is a few kilometres
- Separate production charges per format and per refresh
We publish no rate card, and no “average campaign cost” — the same site is priced differently in season, and a number invented for a brochure would be worth less than the quote you can get for your own dates.
The old way, and the AdChowk way
Same budget, both times. The only difference is where it is put — and that is the whole product.
One place, chosen for you
Media inside the building, sold to people who already decided to come.
Many places, chosen for who you want
The ring of neighbourhoods that actually supplies the footfall.
What AdChowk does instead
1Catchment2Format mix3Placement4Photo proof
Advertise the catchment ring
Plan against the residential localities and commute corridors that actually feed the mall, rather than buying whichever large format is available.
Reach the household before the weekend
Apartment lobby screens, society gates and bus shelters in the catchment reach a family where the decision is made, at a fraction of arterial hoarding rates.
Concentrate around the decision, not the calendar
Weight the plan to the days before a sale rather than spreading it evenly, so the money lands when someone is choosing where to go.
Proof, not a report
Every placement comes back as a GPS-tagged, timestamped photograph of the actual site. You are billed on the count that was verified, not the count that was assigned — if a site could not be installed, it comes off the invoice rather than into a summary.
Where the budget goes, and why
Every format AdChowk sells, from the lowest-cost ones up. Pick the ones that fit your catchment and each is quoted against live availability.
No-parking board
Auto-rickshaw branding
Tricycle — mobile service
Roll-up standee
Tricycle — fleet branding
Coupons — printing + distribution
Lollipop — pole kiosk + signage
Newspaper insertion
DOOH platform slot
Drone — small screen (2×5 ft)
Drone — big screen (3×6 ft)
Hoardings & Billboards
Large-format highway and junction hoardings for high-visibility, long-duration campaigns.
Bus Shelter Media
Bus queue shelter panels in high-footfall commuter zones.
Metro Pillar Media
Branding on metro line pillars along high-traffic commuter corridors.
Residential DOOH
Digital screens inside residential complexes and gated communities.
Mall Branding
In-mall branding — entrances, atriums and digital screens in shopping centres.
Cinema Advertising
On-screen and lobby advertising in cinema halls and multiplexes.
Unipoles
Tall single-pole structures at major junctions and highways, visible from a distance.
Metro Station Media
In-station branding at metro stations — concourses, entry gates and platforms.
Airport Media
Terminal and concourse branding for premium, high-intent audiences.
Railway Station Media
Platform and concourse branding at railway stations.
Watch
Reading a mall's catchment
How the ring around a mall is turned into a media plan, and why inside-the-mall media is the wrong place to buy reach.
Questions we get asked
What does advertising near a shopping mall cost?
It depends on format, distance from the mall and season — catchment formats such as lobby screens and pole kiosks are typically a fraction of an arterial hoarding. AdChowk quotes per site against live availability rather than a published rate card.
Should a mall advertise inside or outside the building?
Both, for different jobs. Inside-the-mall media converts people who are already there; the catchment formats outside are what bring someone in the first place. The mistake is treating inside media as the reach part of the plan.
How do we know our boards were installed?
Each placement returns a GPS-tagged, timestamped photograph of the live site, and the invoice reflects the verified count.
Plan a shopping malls campaign
Tell us the catchment, the dates and the budget. We come back with a mix, the real sites behind it, and what each one costs.
No rate card, because the same site is priced differently in season — you get a quote for your own dates.
