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Newspaper Advertising
13 placement types sit under newspaper advertising. AdChowk lists none of them today, so this page covers what the category is and how it is bought.
Overview
What newspaper advertising covers
Newspaper advertising buys space in a printed daily or weekly, from a few lines in the classified columns to a full page or a wraparound jacket. Indian titles sell edition by edition, so a campaign can run in one city, a cluster of districts, or the full national footprint. It is still the default route for public notices, tenders, recruitment and property, and is widely used for launches that need local credibility.
Who it reaches. Readers of a specific title and edition, typically an older, settled, decision-making audience with strong regional-language reach outside the metros.
Best for
What newspaper advertising suits best
- Public notices
- Recruitment drives
- Property launches
- Local credibility
AdChowk lists nothing under newspaper advertising yet
The 13 placement types on this page are real and people buy them. AdChowk holds none of them today, so this page describes the category and does not offer a booking.
Placement types
Every placement type under newspaper advertising
| Dimension | Medium | Booking unit | Rate basis | On AdChowk |
|---|---|---|---|---|
| Newspaper front-page ads | Per site | Per month | Not listed | |
| Newspaper jacket ads | Per site | Per month | Not listed | |
| Newspaper full-page ads | Per site | Per month | Not listed | |
| Newspaper half-page ads | Per site | Per month | Not listed | |
| Newspaper quarter-page ads | Per site | Per month | Not listed | |
| Newspaper display ads | Per site | Per month | Not listed | |
| Newspaper classified display | Per site | Per month | Not listed | |
| Newspaper classifieds | Per site | Per month | Not listed | |
| Newspaper property ads | Per site | Per month | Not listed | |
| Newspaper recruitment ads | Per site | Per month | Not listed | |
| Newspaper tender notices | Per site | Per month | Not listed | |
| Newspaper advertorials | Per site | Per month | Not listed | |
| Newspaper inserts | Per site | Per month | Not listed |
Minimum booking and lead time are not recorded for any of these yet, so those columns are left out. The last column counts the sites AdChowk lists of each type; it is not a stocked flag.
Buying
How newspaper advertising is bought
Display advertising is bought by area, per square centimetre, priced by edition, page and whether it runs in colour; text classifieds are sold by the line with a minimum, and classified display by area within the classified pages. Bookings go through the publisher's own booking desk or an accredited agency, which raises a release order against the title's rate card. What moves the plan most is the edition list, the day of the week, the page position, and whether you want that position guaranteed.
Planner tip. Settle the edition list before you settle the ad size; dropping two low-value editions usually buys a noticeably bigger ad in the ones that actually matter.
Questions
Questions about newspaper advertising
What is the difference between a classified and a display ad?
A classified sits in the categorised text columns, follows a fixed format and is priced by the line. A display ad uses your own artwork, can carry colour and a logo, sits in the main news pages and is priced by area. Classified display is a middle option, boxed artwork within the classified section.
How far ahead should I book a front page or jacket?
Weeks rather than days, and further ahead around festivals and major events. These are single-advertiser positions, so the publisher can only sell them once per edition per day. Confirm the material deadline separately, as it usually falls earlier than for ordinary display.
Do I have to use an accredited agency to book a newspaper ad?
No, you can book directly at a publisher's booking office or through their online desk. An agency accredited by the Indian Newspaper Society is useful for credit terms, multi-title release orders and rate-card access. Government advertising follows its own empanelment rules.
What sits under newspaper advertising?
13 placement types: Newspaper front-page ads, Newspaper jacket ads, Newspaper full-page ads, Newspaper half-page ads, Newspaper quarter-page ads, Newspaper display ads, Newspaper classified display, Newspaper classifieds, and others.
Which of them does AdChowk list sites for?
None today. AdChowk lists no site under newspaper advertising, so this page explains the category rather than offering a booking.
Same level
Next to Newspaper Advertising
About Newspaper Advertising
Newspaper Advertising is one of 37 categories AdChowk indexes. 13 placement types sit under it, from Newspaper front-page ads to Newspaper inserts.
AdChowk lists none of them today.
Questions about Newspaper Advertising
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